Global Fascination with Korean Soju Soars, Sparked by BLACKPINK’s Rosé and Bruno Mars’ New Hit ‘APT.’”
The collaboration between BLACKPINK’s Rosé and Bruno Mars on “APT.” has cast a spotlight on Korean soju, with global fans intrigued by Korea’s unique drinking culture. The song has fueled interest in soju, especially the iconic Jinro brand, bringing Korean customs and beverages to the forefront for Gen Z and millennial audiences worldwide. Soju Craze…